By now it is no novel question to ask what the humanities owe the sciences, or indeed the sciences the humanities. The specture of the automaton is as old as the golem, which is to say as ancient as monotheism: this social anxiety regarding the essence of our humanity and its relationship to technology predates our modern conceptions of science. However, the meteoric rise in the social, political, and economic influence of technology companies such as Google, Apple, and Facebook demands that we continue reforming not only our answers to this question but our material responses to it. Social media theorist, editor emeritus of The New Inquiry, and sociologist at Snap Inc., Nathan Jurgenson addresses these disciplines via cyborg hybridity in his book The Social Photo: On Photography and Social Media.